Why Digital Marketing Matters
To get the most eyes on your content, you need a comprehensive distribution strategy that targets earned, owned, and paid channels—especially social. As people spend more and more time on these platforms, they are one of the best places for brands to engage. (In fact, research has found the typical social media user spends 2 hours and 25 minutes on social each day.) From Facebook and Instagram to Twitter and LinkedIn, a targeted social campaign helps you reach the right audience and start the right conversations through content.
Opportunities for Paid Social
From social media platforms to content aggregators, there are many opportunities to boost your content through social, including:
The most effective social campaigns target a healthy mix of platforms to engage people where they’re at.
How We Approach Paid Social
Our social experts are well-versed in every vertical. We segment your audience, identify the most relevant platforms, and customize a social strategy to help you achieve your goals. From publication to reporting, we handle your total strategy, optimize according to best practices, and refine based on data insights to ensure your content always makes the most significant impact on the most important people.